{"id":764,"date":"2019-06-29T12:00:02","date_gmt":"2019-06-29T06:30:02","guid":{"rendered":"https:\/\/homefirstindia.com\/?p=764"},"modified":"2024-05-22T05:31:01","modified_gmt":"2024-05-22T05:31:01","slug":"homefirst-no-anxiety-on-home-loans","status":"publish","type":"post","link":"https:\/\/blue.homefirstindia.com\/ta\/blog\/homefirst-no-anxiety-on-home-loans\/","title":{"rendered":"Say ‘hi’ to NAOL"},"content":{"rendered":"

Say hi to NAOL<\/strong><\/h2>\n

Our late night flight back to Mumbai did a harsh landing after a usual delay of 20 odd minutes. Courtesy air traffic and monsoons! The two of us from the Marketing team were dog tired from the week-long travelling. We had set out last week and covered 5 cities across India, for a in-depth market research, interacting with the \u201caam janta\u201d. Trying to figure out the issues faced by them while buying a home.<\/span><\/p>\n

Buying a home can be one of the most memorable\u00a0moments in one\u2019s life. Most of us, from a middle-class background, have to depend on home finance to buy a home. However, home loans<\/strong><\/a> do come with its own set of complexities. It is a daunting task! Some nagging questions which keep haunting us –\u00a0<\/span>\u201cAm I eligible for a home loan?\u201d, \u201cIf yes, how much amount can I get\u201d, \u201cWhen will I get it?\u201d, \u201cWhat if I don\u2019t have enough paperwork?\u201d, \u201cWhat would my EMI be?\u201d, \u201cWill the loan officer approve\u00a0my loan without unnecessary hassles?\u201d<\/span><\/i><\/strong><\/p>\n

Result?\u00a0<\/strong>Taking a Loan = Anxiety! More often than not “Home Loan lena” becomes a “Horror Story”!\u00a0 <\/strong><\/p>\n

So, here we are, introducing “NAOL”<\/strong><\/p>\n

\"NAOL\"

“NAOL”<\/strong> stands for No Anxiety On Loans.<\/em><\/p><\/div>\n

If you have ever heard about Home First Finance Company (HomeFirst)<\/strong> before or have browsed our\u00a0<\/span>website<\/strong><\/a>, chances are you would have seen a <\/span>friendly <\/span>young lad helping out someone or the other. Dressed in his blue cargo pants and smartly tucked in shirt with a red bow tie is <\/span>our clutter breaking mascot \u2013 \u201cNAOL\u201d \u2013 your home loan guide!<\/span><\/p>\n

From the time we entered the housing finance industry, we have observed that most people associate \u2018home loans\u2019 with terms like a burden<\/span>, time-consuming, lot of paperwork &\u00a0a\u00a0whole\u00a0lot of tension and over the years that have not changed!<\/span><\/i><\/p>\n

So, we were trying to do something which would make this entire home buying process simpler and enjoyable. We wanted to be seen as a young company which prioritizes customers over their documents, understands their needs, empathizes with them & then tries to provide a customized yet fast solution.<\/span><\/p>\n

After numerous brainstorming sessions, debates & discussions, we decided that a friendly, <\/span>helpful<\/span> character was our best bet. And that\u2019s how the journey of NAOL began!<\/span><\/p>\n

We wanted our communication strategy\u00a0to be friendly and grounded. <\/span>An endearing character who is cute,\u00a0<\/span>non-intimidating, approachable <\/span>and inspires trust. His attire reflects his expertise as a guide in the complicated world of home loans!<\/span><\/p>\n

\"NAOL<\/p>\n

Just like a guide, NAOL is fully equipped with all the necessary ammo that ensures a smooth and hassle-free home buying journey for each customer. <\/span>For instance, his binoculars help him see things clearly, even from a distance! This enables him to wipe out any confusion that customers may have regarding their home loans. Besides, he can also spot any possible obstacles from afar and find solutions to overcome them. <\/span>His satchel is fully loaded with tools like\u00a0<\/span>auto-prepay, build-up downpayment, grupee<\/span><\/i><\/a>\u00a0etc. that not only ensure that the customers enjoy a worry-free loan process but also have flexible repayment options on their home loans!<\/span><\/p>\n

NAOL is the face of Home First Finance Comapany. NAOL, as you may have guessed, is the word \u2018LOAN\u2019 spelt backwards. That\u2019s what Brand #HomeFirst is all about: Doing things differently. Finding new ways to help a credit-worthy customer get a home loan. \u00a0Friendly, approachable and ever ready to help, NAOL gives us a unique identity. He helps <\/span>us build a brand which is trusted by parents and loved by the kids!<\/span> NAOL has all the answers. He understands the concerns of his customers. Just like every one of us.<\/span> Each Homefirst is a reflection of NAOL, when it comes to delivering best in class home loan experience to our customers. <\/span><\/p>\n

We are proud to have NAOL around! An illustrated character\u00a0as a face of a Home\u00a0Finance Company\u2026 Umm! A lot of people would wonder if it will dilute the brand proposition but we feel he is the ace up our sleeve. In a category where everyone is jostling for attention, he gets us noticed. He is also a great icebreaker and helps us strike up a conversation! <\/span>Isn\u2019t that\u2019s what we were hoping for?<\/span><\/p>\n

These days he is busy ending Home Loan ka Horror stories<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Say hi to NAOL Our late night flight back to Mumbai did a harsh landing after a usual delay of 20 odd minutes. Courtesy air traffic and monsoons! The two of us from the Marketing team were dog tired from the week-long travelling. We had set out last week and covered 5 cities across India, […]<\/p>\n","protected":false},"author":5,"featured_media":5056,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"\nHomeFirst Finance - Say hi to NAOL - No Anxiety on Home Loans!<\/title>\n<meta name=\"description\" content=\"Easy Home Loans for all! No income proof? No problem! Get you home loan sanctioned in 48 hours! 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